Featured Artist: John Van Hamersveld

The vivid art of John Van Hamersveld fashioned a generation. His eclectic designs translate into a multitude of languages by evoking a feeling, a place and a period in time. His highly recognizable and sometimes psychedelic art began with the creation of a poster for Endless Summer, a 1966 surf movie classic.

This singular poster may have launched his colorful career, however, John Van Hamersveld is a true renaissance man, who has reinvented himself and his designs to be as relevant and futuristic today as they were in the 60’s. He has been a student, teacher, artist, designer and even created a 360-foot-long mural for the 1984 LA Olympic Games. His treasure chest of retro art reads like a who’s who in the rock world, from famous album covers for the Beatles and the Rolling Stones, to concert posters for Jimi Hendrix, Cream, and Bob Dylan.

SIGNS OF LIFE

Arts Brookfield opened Signs of Life, a multi-property, large scale vinyl art installation by John Van Hamersveld, at FIGat7th and Bank of America Plaza in Bunker Hill this past month.  Signs of Life features vibrant colors, psychedelic retro graphics, and powerful portraits with kaleidoscopic designs, made entirely from original sharpie drawings created by the artist. It’s location on two of Brookfield’s premier properties directs attention and conversation to Downtown LA’s growing landscape.

In celebration of this monumental installation, Arts Brookfield produced two opening events, a Psychedelic Valentine’s Day Love-In & Happy Hour at FIGat7th on Friday February 10, as well as a lunchtime music series, Lunch with Los Angeles Chamber Orchestra (LACO) every second and fourth Friday through March 24. The idea is to engage the Downtown L.A. community with Van Hamersveld’s artwork.