Press Release | Snoopy and Belle in Fashion

September 8, 2017 New York Download




Visitors to the Retail and Dining Complex Invited to Vote on Their Favorite Snoopy and Belle Designer Outfits 

On a tour that has brought together two of the globe’s most iconic characters with the world’s foremost design visionaries, Peanuts Worldwide today announced that international fashion exhibit Snoopy & Belle in Fashion will bring its couture flair to Brookfield Place New York, September 8 – October 1, 2017. “Snoopy & Belle in Fashion” is sponsored in part by Arts Brookfield, the cultural arm of global real estate corporation Brookfield Property Partners, and is open to the public from 8:00a.m. to 10:00p.m. daily.

The exhibit features more than 65 10” on-trend vinyl Snoopy and Belle doll sets bedecked in mini-couture designs created by the world’s top fashion designers.

Among the designers involved are: Anna Sui, Ashley Biden x Livelihood, Barbara Tfank, Betsey Johnson, Bibhu Mohapatra, Calvin Klein Collection, Children of our Town, Christian Siriano, Colleen Atwood, Costello Tagliapietra, Cristiano Burani, DSquared2, Diane von Furstenberg, DKNY by Donna Karan, Dries Van Noten, Emanuel Ungaro, Edwin Oudshoorn, Isaac Mizrahi, Isabel Marant, J. Mendel, Jenna Dewan Tatum x Danskin, Justin Timberlake and Trace Ayala for William Rast, Kaviar Gauche, Kenneth Cole, Le Mont St Michel, Le Snob, Levi’s, Lisa Perry, MAC Cosmetics, Macario Jimenez, Marta Larsson, OP, Opening Ceremony, Philip Treacy, Rachel Zoe, Rodarte, Royal Asscher x Pluma, Stetson, Swarovski, tokidoki, Tracy Reese, Trussardi, Venera Arapu, VPL by Victoria Bartlett, and Zac Posen.

“Snoopy and Belle have been fashion icons for decades, and we’re very excited to bring their internationally beloved style—which has inspired the greatest designers of our time—to the fans who love them most, right here in the U.S.,” said Melissa Menta, producer of the exhibit and senior vice president at Peanuts Worldwide.

A new “Snoopy & Belle In Fashion” app guides visitors through the exhibit, provides insider information about the history of the brand and the designers, and offers visitors a chance to vote for their favorite doll set. The app also features a photo booth and Snapchat and Instagram filters—perfect for taking a selfie with Snoopy!

In addition to New York, the exhibition has already traveled to Los Angeles, Denver, Sarasota, Nashville, Washington DC and San Diego. The Brookfield Place visit represents the grand finale of the US tour.

“Snoopy & Belle in Fashion” is a completely contemporary reimagining of the inaugural “Snoopy in Fashion” project, which debuted in 1984 with such diverse designers as Karl Lagerfeld, Jean-Paul Gaultier, Thierry Mugler, Oscar De La Renta, Giorgio Armani, L.L. Bean, Bob Mackie, and Sonia Rykiel. The show toured to such prestigious locations as The Louvre, Seibu Art Forum in Tokyo, and The L.A. County Museum, and throughout Europe and Asia, and inspired both paperback and hard cover art books.



Where It All Began

Snoopy stepped out of Charles Schulz’s comic strip, Peanuts, and turned soft and huggable in 1968, when Determined Productions presented the world with its first cuddly plush Snoopy.

In no time at all, Snoopy fans around the world began asking for clothes and Determined Productions responded with a line of outfits suitable for Snoopy, the master of disguise. Sometime later, when Snoopy’s sister Belle made her debut as a plush doll, a complete wardrobe was immediately available.

In the early 1980s, Connie Boucher from Determined Productions began to contact the most famous and talented couturiers in the world to create original one-of-a-kind designer outfits for both Snoopy and Belle. The result was a fabulous collection of specially designed haute couture that became an exhibition around the world.

Charles M. Schulz could not believe that famous fashion designers from across the globe would agree to turn their talents to creating clothes for a plush doll, but the Snoopy in Fashion collection is testament to the universal appeal of the world’s most famous beagle.

Snoopy in Fashion traveled to cities around the world from the mid-1980s through to the early 2000s.

-The End-

About Peanuts Worldwide

The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by DHX Media Ltd. and 20% by members of the Charles M. Schulz family.


About Brookfield Place

Brookfield Place New York is the archetype of luxury shopping, dining and cultural arts in downtown Manhattan. The complex is uniquely positioned just south of Tribeca along the Hudson River waterfront. International fashion houses including Hermès, Bottega Veneta, Salvatore Ferragamo, Burberry, Omega, Ermenegildo Zegna, and contemporary fashion brands such as Diane von Furstenberg, Theory, Michael Kors, Vince, Suitsupply, Paul Smith, and Lululemon make Brookfield Place Downtown Manhattan’s most sought-after shopping destination. An 85,000-square-foot Saks Fifth Avenue women’s department store and an additional 16,000-square-foot dedicated Saks Fifth Avenue men’s store, anchor Brookfield Place’s retail offerings. Best-in-class dining options include Hudson Eats, a curated collection of 14 chef-driven fast-casual eateries; Le District, a 30,000-square-foot French-inspired marketplace with a Michelin-starred dining experience and signature restaurants including Amada, Parm, and Del Frisco’s Grille. The property’s distinctive location provides outdoor spaces that are activated year-long with seasonal amenities including The Rink at Brookfield Place and North Cove Marina and Sailing. Complemented by the renowned cultural programming of Arts Brookfield, Brookfield Place NY is leading the transformation of the area as the premier destination for residents and visitors alike.  For more information, please visit:


Media Contacts

CurrentPR for Peanuts Worldwide


Alison Hill,

Hannah Purdy,

Press Contacts



La Force (New York)

Cherri Carbonara (Houston)

Hannah Payne (Houston)

Paula Peri Tiernan (Denver)

Erica Overskei (Los Angeles)

Kerrie Muskens (Australia)

Bonnie Haigh-Marmoreo (First Canadian Place, Toronto) 

Franca Bellisario (Brookfield Place and Bay Adelaide, Toronto)