Press Release | John Van Hamersveld’s “Signs of Life”January 17, 2017 Los Angeles Download
Darren Gold & Ashley Tom | The Rose Group
ARTS BROOKFIELD PRESENTS Iconic ARTIST john van hamersveld’s new visual experience Signs of life at figat7th & bunker hill in downtown Los Angeles
February 10 – March 31
A retro vinyl installation of SoCal and rock n’ roll culture as part of Arts Brookfield’s free year-round programming
Los Angeles, CA, January 18, 2017 – Arts Brookfield, the cultural arm of the global real estate corporation Brookfield, presents a multi-property, large-scale art installation by renowned LA artist, John Van Hamersveld—Signs of Life. Beginning February 10 and running through March 31, the installation will span across two of Brookfield’s Downtown LA properties: premiere shopping destination FIGat7th (735 South Figueroa Street) and Bank of America Plaza on Bunker Hill (333 South Hope Street). The two sites will feature vibrant, pop art imagery. The installations are free and open to the public as part of Arts Brookfield’s continued effort to bring Brookfield’s public spaces to life through art.
Known for his legendary concert poster of Jimi Hendrix at LA’s Shrine Auditorium and quintessential artwork from the movie The Endless Summer, Van Hamersveld has played an instrumental role in shaping the visual culture of rock n’ roll and SoCal life since the 1960s. His full design of the 1984 Olympic Mural at the LA Coliseum brought him, as well as Los Angeles, worldwide attention. The impact of the Endless Summer movie poster led Van Hamersveld to Capitol Records, where he worked on the design of numerous chart-topping records that still resonate today including: The Magical Mystery Tour Beatles Album, The Rolling Stones’ Exile on Main Street, The Grateful Dead’s Skeletons from the Closet, and Kiss’ Hotter than Hell. In the 80s and 90s, Van Hamersveld worked with various corporations as a design consultant, focusing on the communication of ideas and attitude through imagery. Van Hamersveld’s design work has included projects for Kate Mantilini Restaurant, LA Style, Buzz Magazine, Gotcha Surfware and a rebranded drive-through window for Fatburger.
“Arts Brookfield has a long history of presenting dynamic and creative artists that resonate with a variety of audiences,” says Karen Kitchen, Senior Producing Director at Arts Brookfield. ”We are so excited to bring one of LA’s beloved and famed artists’ work to Brookfield’s premiere properties, and introduce, or reconnect Angelenos to John Van Hamersveld’s iconic perspective through Signs of Life.”
With his new body of work, Van Hamersveld continues to showcase modern and retro graphics to direct attention and conversation to Downtown LA’s growing vibrant landscape. The installation will feature unique vinyl designs on the Plaza at FIGat7th, as well as four portraits of famous musicians and composers in the windows of Bank of America Plaza, facing Hope Street and the famous Walt Disney Concert Hall on Grand Avenue. Those featured are Beethoven, Mozart, John Lennon and Jimi Hendrix.
“It’s an amazing opportunity to see Signs of Life in the cityscape living among Brookfield’s energetic campuses,” said Signs of Life artist John Van Hamersveld. “It’s my hope that the sensory aesthetic draws further attention to Downtown Los Angeles. Presenting the four composers at the Bank of America Plaza is visually spectacular, and with the LA Symphony around the corner it’s a natural fit.”
As part of the installation’s opening festivities, Arts Brookfield will host a Psychedelic Valentine’s Day Love-In & Happy Hour at FIGat7th Plaza on Friday, February 10. The night kicks off with themed drinks and happy hour specials beginning at 5 p.m. in the FIGat7th Courtyard, followed by a quiet clubbing dance party from 6 p.m. to 10 p.m. Club-goers will experience live DJs spinning through special headphones as they dance the night away amidst the psychedelic graphics of the Signs of Life artwork. Space is limited for this extremely popular event and attendees are encouraged to arrive early.
Additionally, musicians from the Los Angeles Chamber Orchestra (LACO) will perform the work of each musical legend portrayed on the windows of Bank of America Plaza in a special lunchtime concert series, further celebrating Van Hamersveld’s installation. Performances take place every 2nd and 4th Friday, February 10 and 24 and March 10 and 24 from 12 to 1 p.m. during the weekly Bunker Hill Farmers’ Market.
Signs of Life opens Friday, February 10 and will be on display through Friday, March 31, free and open to the public.
For more information about Arts Brookfield and John Van Hamersveld’s Signs of Life exhibit, visit www.artsbrookfield.com/signs-of-life.
ABOUT ARTS BROOKFIELD
Arts Brookfield presents exciting, world-class cultural experiences to hundreds of thousands of people for free each year
in both indoor and outdoor public spaces at Brookfield’s premier office properties in New York, Los Angeles, Denver, Houston, Washington, D.C., London, Toronto, Perth and Sydney. From concerts, theater and dance to film screenings and art exhibitions, Arts Brookfield brings public spaces to life through art. Visit www.ArtsBrookfield.com for a complete schedule of events.
ABOUT JOHN VAN HAMERSVELD
As a self-proclaimed Southern California Surfer, John Van Hamersveld started his career while at Art Center College of Design in the early 60s when he designed “The Endless Summer” movie poster. The poster was a hit and a year later Van Hamersveld landed a job as Art Director at Capitol Records. There he worked on the design of numerous chart topping records that still have presence today including: The Magical Mystery Tour Beatle Album, The Rolling Stones Exile on Main Street, The Grateful Dead’s Skeletons from the Closet, and Kiss Hotter than Hell.
In the 80 and 90s, he worked with various corporations as a design consultant, focusing on the communication of ideas and attitude through imagery. Clients included Kate Mantilini Restaurant, Main Magazine, L.A. Style, Buzz Magazine, Jimmy’s Surfwear, Gotcha Surfware, and Fatburger Roll Out. In addition, he was responsible for the full design of the 1984 Olympic Mural.
Now, 55 years later, he continues to work in design communication and conceptual art with particular focus on his drawings, photographs and mass distribution of imagery. In addition to selling canvases and prints, Van Hamersveld continues to extend his reach to the general public through murals and large-scale installations.