Project 0, in partnership with La Mer, brings together 50 of the world’s most influential artists and culture-makers to create unique works of art. Displayed throughout New York City, the La Mer Wave Walk uses art to inspire people to connect with the beauty of our ocean and the need to protect it. At the end of the city-wide exhibition, the sculptures will be auctioned off to benefit the La Mer Blue Heart Oceans Fund for Project 0 to help support the restoration and protection of Marine Protected Areas worldwide.
Arts Brookfield is proud to participate in La Mer Wave Walk by hosting Jules L’Atlas’ sculpture, New Wave, at 225 Liberty in Brookfield Place.
ABOUT JULES L’ATLAS
French artist, Jules Dedet Granel, aka L’Atlas, is a major figure and internationally renowned street artist. He is known for his painted facades and for his monumental performances carried out directly on the ground on historical sites in cities, like with the immense compass commissioned by the Centre Georges Pompidou in Paris in 2008, or at the Place du Capitole in 2012, in partnership with the city of Toulouse. These performances are captured frame by frame by the artist in video recordings.
Born in 1978, L’Atlas found in his research around writing the starting point for his work in the fine and pictorial arts. He studied calligraphy in different countries and cultures, in this way creating his own original fonts. He was particularly interested in the idea of creating a universal pictorial language, a balance between form and letter, between act and intent; a game with endless variations, drawing near and diverging from optical art and the abstract and geometric art movements. In the 90s, he took radical action in the public sphere, making a name for himself in the field of graffiti; as of 2000, he developed studio work and exhibited his works in contemporary urban art galleries.
He has also collaborated with brands such as Perrier whose mythical bottles he adorned with “Poptic’art,” a movement mixing optical and pop art that he is considered to have coined; and Agnès b, adding his touch to the clothes of the designer, one of his most loyal collectors. Today he is an artist whose rigorous work justifies the success he has met with collectors, the public and institutions.